- Beginning a long journey
- The long-awaited success
- Death couturiers
Christian Dior - the great French couturiers, who revealed to the world a new image of women: elegant, feminine, exquisite. He became the undisputed trendsetter 50s, each season offering excellent half "fresh" silhouettes. For the first time introduce a licensing system, the guru has created a fashion empire. The first small shop Dior opened in 1948, seven years later, it opened its doors "boutique grand", which sold not only gloves, hats, underwear, shoes and various perfumes, and home accessories.
In 1957, after the "withdrawal" of the great genius at the head of the empire Dior became his assistant by the name of IS-Laurent. After four years, the art director has been elected Marc Boan, which in 1989 was replaced by Gianfranco Ferre. Women's collection since 1997, is the inimitable John Galliano.
In 1967 he hosted the first women's collection show Dior «ready-to-wear" (ready-to-wear), since the early 70s has been launched men's clothing line, and from 1973 began to develop the fashion house clothes fur.
Biography future couturiers - an indicator of strength of mind, firmness and perseverance, thanks to which the name of Dior is known around the world.
Christian Dior was born on January 21, 1905. Childhood boys passed in melenko Granville in Normandy. In 1911 his parents moved to Paris, where he settled in the area called Passy. His family was quite wealthy. Father involved in the sale of chemical fertilizers: an innate flair, wit and ability to trade brought him a good steady income that his wife, with the inherent women easily transformed into a variety of fun. Despite the fact that in addition to the Christian family had four children, the children in no need. Primary education boy was at home. He loved to draw and spend doing this all my free time.
The dream of the young Christian was studying at the School of Fine Arts, but his mother and father were against this idea. At the behest of parent boyfriend began to prepare for a career diplomat. For this Dior Jr. even entered the first year of the Free School of Political Sciences, but the idea did not succeed - instead of the lectures on law and geography of the young man spent all his time in the museum, examining the paintings of great artists, he took lessons in painting and studied the nuances of art composition. Therefore, in the short time he gave up his studies at the prestigious Academy of Political Science and completely gave himself to art.
Beginning a long journey
In 1928, with his friend Christian opened his art gallery, which exhibited works by such great artists as Salvador Dali, Pablo Picasso and Jean Cocteau. The guy always treated with respect and superstitious awe to fortunetellers. He believed in their predictions, and he could spend more than one hour for the unfolding of solitaire. Once, as a boy, at the children's carnival, Christian, dressed in his own hand sewn costume gypsy, selling amulets, and one of hiromantok offered to read his future at hand. She predicted: "You run out of money, but the benefits and wealth you bring a woman." Ten years later, at the family farm in Granville gust of strong wind broke the family mirror. Dior, attaching great importance to symbols, I realized that in front of him waiting for trouble.
So in the life of twenty-five men started a black stripe
. 1931 became tragic for the Christian
. Initially, his younger brother, who from childhood was a strange child, got into a closed mental hospital, where he spent all his life and
. Then he dies from cancer, his mother and his father falls ill with tuberculosis and suffers bankruptcy
. Close and gallery, which for the most part financed by his parents
. Not knowing how to live, Christian decides to challenge fate
. At that time, the whole of Paris was seized by leftist ideas, and a group of young architects, inspired by dreams of a world revolution, going to the Soviet Union
. Christian, who appreciated and admired Russian art before him (his idols were Diaghilev, Malevich, Stravinsky, Nijinsky, and Chagall, Archipenko, Soutine and other), finds money and is adjacent to the delegation
. However, he suffered a big disappointment - instead of great changes and achievements of a man watching the empty storefronts, peeling facades of gray buildings and poverty
Meanwhile, the fate of preparing him another unpleasant surprise - Dior ill with tuberculosis. Thanks to friends who collect the required amount, the man sent for treatment in warm Spain. There, on a remote island of Ibiza, alone with his thoughts, he finally finds "himself." Then he decides to return to his homeland and to dedicate his life to what he wanted to do since childhood - to sew clothes.
It was then, after military service in 1935, Christian started selling fashion houses sketches of dresses and hats, which first published the magazine Le Figaro Illustre. Despite the fact that the most popular models used his headgear, he still decided to specialize on clothing. In 1938, Dior went to work in the fashion house Robert Piquet parallel working with Lucien Lelong.
The long-awaited success
Dior has always had a weakness for flavor. He explained his plan: "In order to have any all my clothes, and every girl who wears my clothes, left behind a trail of fragrant desires enough to uncork a bottle. For spirits - is unsurpassed shade of female identity, an image the final touch, or how to sign his creations Lancret - "Rose" for the dress. " Following a dream in 1942, Christian reveals his perfume laboratory, which later grew into a «Christian Dior Parfum».
In 1946, with the help of a sponsor - textile manufacturer by the name of Marcel Boussac - Christian opened his own fashion house not far from the Champs Elysees, which in the 50s was the most profitable and largest in Paris. With him began the career such great designers like Yves Saint Laurent, Pierre Cardin and many others.
Within twelve months of designer launches his first collection of clothing called "Corolla line." It was a completely new, hitherto unprecedented "Romantic Collection". These included the skirt to the ankles, or very narrow, curvy or wide, wasp waist, kimono sleeves, smooth shoulder line, high heels, contrasting accessories. The woman looked like the eyes of a designer gentle, graceful creature, dressed in elegant, refined outfits. It is not enough ladies of that era, "depersonalized" gray uniforms. By creating this collection, Christian had no idea what happened to her, he will pave the way to a great career.
Initially, a latter-day couture skeptical, wary, but a year later the first woman of fashion not only in Europe but also America took his style. Because of innate optimism and a keen instinct that allowed Christian to guess the desire of post-war, "tired" of fighting France, he was one of those who have influenced the revival of Paris as the fashion capital of the world. Together with his partner, he is first introduced into the modeling business license agreement. In the late 40's designer streamlined licensing production of its own models in different countries. So there was a brand name Dior, is now known to everyone.
Great couturiers Dior lived fashion and worried about its future, and a few months before his death, he wrote: "The emergence of high fashion is justified for two reasons. Firstly, it is a real treasure the hard-working and honest craftsmen. She goes ahead of time ahead of him, it will be crucial haute couture fashion trends in Paris in the future. From a designer, she goes to the shops and boutiques, then - to the producers, and then "come out" on the streets and "capture" all the windows. And then each person, depending on their purse will be fashionable. "
The designer died on October 24, 1957 in Italy. The family estate, which is located in his home town of Granville, is now the Museum of Christian Dior. It is visited annually by tens of thousands of fans and tourists.
In 1999, the creative director and advertising director for the fashion house Christian Dior appointed John Galliano. Thanks to him, the name of Dior began to play in a new way, he was able to reveal a young and sexy side of the brand. Fashion house Christian Dior presents collections for men, women and children "haute couture" and "ready-to-wear", and also produces a line of cosmetics, perfume and accessories.