Versace fashion house pleases its fans unmatched outfits for more than thirty years. The founder of the fashion house Gianni Versace created a unique image, beauty struck tsenitelnits frankness, glamor and sexuality of their outfits. In his women's collection was dominated by mini-skirts, deep neckline, open back and arms. It Versace revived the fashion of narrow trousers, tight-fitting suits and corsets. He never skimp on the most expensive and the most beautiful models for their advertising campaigns.
Life and Work of the Great Masters
Gianni Versace was born in Italy, in the city of Reggio Calabria in 1946. His mother had a fairly well-known in the city of sewing workshop, his father was a trader of electrical. Little Gianni loved his mother, and the only opportunity to be next to her was a constant presence in her studio. He was at an early age to help her pick up the buttons for clothes, put tissue learned to sew. Soon he began creating small dolls made of cloth, he himself sewed his dresses. So little Gianni attached to the world of fashion.
Apart from Gianni family grew two more children - older brother Santo and younger sister Donatella. Mama Francesca always insisted that the children diligently engaged in school, but did not like to study Gianni. All that interested him - a drawing and music, not formulas and rules of spelling. To ensure it does not miss classes, brother Santo often bribed him with different sweets.
Strolling through the evening streets of his native city, the young Versace often watched prostitutes and wondered: why not decent women can dress as beautiful and sexy? At school, his teacher often abused for frivolous pictures of girls in revealing clothes. A couple of times on this occasion called his mother with a demand to rein in Man. Nobody did not understand that in the mind of Versace is not the woman, and dresses.
Gianni loved brother and sister, although they have always been very different. Both boys are accustomed from childhood to indulge his little sister, and for the future of the fashion designer from childhood she served as a muse and inspiration. One day, when Donatella was only eleven, the future fashion designer dress her in a short leather miniskirt, shiny yellow boots and painted a few strands of her hair. My mother was horrified, but the boy was really happy that in such a young age his sister looks fashionistas.
Barely having time to grow up, Gianni started to go with his mother to Paris and Milan for the new fabrics. The selection process fascinated him, he better understood and in quality, and texture products. After high school, the future designer continued his education in the mother's sewing studio.
In 1971, he received an offer to participate in the project of the brand "Florentine colors" in a small town near Milan. While all the Italian designers offering clothes militaristic style, dull gray-beige. Talented Versace offered a completely different - a vivid, multi-layered clothing. In an instant, a new collection of "Florentine colors" was the peak of fashion in Milan.
I believe in themselves, in the early seventies Versace moved to live and work in Milan. There he quickly gets an offer from another fashion house to create a new collection. His clothes makes a splash, fame and money quickly come to the already renowned fashion designer. However, all this is a little Versace - he dreams of its own brand.
In 1976, he persuaded his elder brother Santo quit his consulting office in Reggio Calabria and Milan to open a joint business. If Gianni inherited from the mother's spirit of creativity and a taste for fashion, then Santo borrowed his father's great analytical skills. Two years later, they opened their first boutique under the name "Gianni Versace" the most prestigious street in Milan.
Soon he sold his first collection, which was released under his own name. This was not just the glory - it was a delight, adoration, confession. During the first year of the brand Versace has earned eleven million dollars. He's just spent them easily and without hesitation: bought works of art, home, showered relatives presents.
After his mother's death in 1978, the younger sister Donatella moved to Milan to the brothers. They experienced heavy loss, a common grief even more united them. Donatella strongly supported his brother, helping in everything and inspiring him. She brings to his attention, what kind of clothes worn by young girls, estimated collection female point of view. Experts praised Versace, speaking of his bright, trendy, shining style. He also wanted to conquer new OLYMPIA: It's time to go to the international level.
Soon, he presented his new collection of the American public, and again he waited incredible success and recognition. Despite the fame and big name Gianni I do not arrange their personal life - all his time to deal exclusively with the work. Until then, until in 1982 he met Antonio D'Amico. Versace did not hide his feelings, and soon they became an official couple. These two did not shy about their way of life and of belonging to a sexual minority. Their home was always open to family, friends and many creative people.
In 1989, Versace sorokatrehletny swung at high fashion, and again lost. The audience was once again subdued lights, glamor and splendor of his clothes. The main difference from the collections of other designers was that his dress and elegant outfits just breathed provocative sexuality. However, it was not new to his clothes - a style has long been a main feature of the house Versace. One of the dresses haute couture collection was sold for thirty thousand dollars - a fabulous money in those days to wear.
Versace understood that in order to enter the top of the best designers in the world, he needs the most beautiful and sexy models. He did not type them on the podium shows, and invite from glamorous fashion magazines. It was much more expensive, but the result was worth it: it seemed, all the most beautiful women of the world wear clothes by Versace. Through his show became famous models such as Linda Evangelista, Naomi Campbell, Cindy Crawford and many others. He has created a truly unique phenomenon in the fashion industry: the fashion for supermodels.
He was friends with the great stars, dressed Elton John, Demi Moore, Halle Berry, Jennifer Lopez. But perhaps the most famous of his star client was Princess Diana, who just loved to wear a dress from a talented designer. It first came up with Versace to create a "star series" during the shows on the podium in the front row sat a special guest - Bon Jovi, Andie MacDowell, Madonna and other celebrities. The next day, after showing all the media enthusiastically wrote a chic fashion show, with famous guests about their opinion on the collection.
The tragic murder
In 1991, Gianni came to stay with his beloved little sister Donatella in Miami. He was so impressed with this city, he immediately decided to stay to live in it. His subdued and architecture, and the weather, and the people and the spirit of carefree and joyful atmosphere that reigned in Miami. Most of the city reminded him of his native Reggio Calabria, in which he missed so much. Perhaps this move was a fateful step in his life.
In 1994, doctors diagnosed Versace terrible disease - cancer of the ear. He warned that without immediate treatment it can quickly die. Shocked family grieved disease brother and strongly supports it. Gianni was so weak that he confided to his sister all the details of the work and gave an opportunity to spend a few hits. In 1997, the disease has receded, and Versace returned to work. He was happy and cheerful and kept saying that all the best ahead of him.
In July 1997, he showed a collection that critics have called his best work. He was full of hope, and work plans. After the show with his friend Gianni Antonio D'Amico went on holiday home in Miami. Early one morning, talking to my sister on the phone, he went to fetch the morning paper. When he returned home, already on the steps he was struck by a shot to the head. The doctors arrived immediately, but to save the life of a designer they failed: Versace died from fatal wounds.
It connects all the police forces in order to find the killer. But no raids or searches were unable to help them find the culprit. Come numerous rumors that Versace was killed by order of the mafia, because the designer is actively struggled with the sale of its allegedly clandestine clothing brand. A week later, the body was discovered the killer Versace - Andrew Kyunenena. He committed suicide by shooting before this five others. The motive of the murder of Versace is still unknown.
Life after death
Many predicted a quick death house Versace in connection with the death of its chief creator - Gianni Versace. However, Donatella has continued the work of his brother. By bringing his will into a fist it within three months from the date of his death, he was preparing a new collection, which did not finish the brother. She won, the show was very successful. Later, Donatella is taken for the creation of new collections of their own.
Someone said that her clothes are less sexy, but more wearable, and that this fact makes the collection more consumers than her deceased brother. And some believe that the second such genius as Gianni Versace, and there can not be, and that we should not "sully" his good name an entirely different style.
Whatever it was, Donatella Versace managed to keep the shine and glamor of clothes, house Versace is still alive and well. Now, the collection has come out under her own name, but the stars of cinema and music still tend to buy her clothes. After Versace - is synonymous with beauty and sexuality.